While no one can predict exactly how policies or priorities may change, what’s clear is that relying solely on traditional funding streams is becoming increasingly risky. That’s where planned giving comes in. These legacy gifts create a more stable, resilient financial foundation that helps your organization stay focused on impact, no matter what tomorrow brings.

What is Planned Giving, Really?

Planned giving—also called legacy giving—is when donors commit future gifts through their estate plans. These are often made via a will, trust, beneficiary designation, or even more sophisticated vehicles like charitable gift annuities or charitable remainder trusts. While these gifts may not arrive right away, they offer long-term financial security that allows your organization to dream bigger, plan farther, and weather the unexpected.

Why Nonprofits of All Sizes Should Care

Whether your nonprofit is large or small, now is the time to start thinking beyond annual fundraising. Planned gifts are typically larger-than-average donations and cost significantly less to secure than traditional fundraising methods. In times when government or institutional support may shrink, having a pipeline of future gifts can be the difference between surviving and thriving.

💡 According to Giving USA, every $1 invested in planned giving brings in nearly $57 in return.

Plus, building a legacy program isn't just about fundraising—it's about deepening donor relationships. These are the supporters who care deeply about your mission and want to see it endure well into the future.

How to Start a Planned Giving Conversation with Your Donors

The beauty of planned giving is that it taps into something timeless: legacy. Your most loyal supporters already believe in your work. Helping them understand they can leave a lasting impact—even beyond their lifetime—opens an empowering door for them.

Here’s how to begin:

• Identify your champions: Long-time donors, board members, and volunteers are often your best prospects for legacy giving.
• Normalize the conversation: Add simple language to your donor communications: “Have you considered including [Your Organization] in your estate plan?”
• Share stories of impact: If you’ve received a planned gift, share that story. If not, highlight a hypothetical example or testimonial from a donor who has made that decision elsewhere.

This doesn’t have to be a complex or uncomfortable conversation. In fact, many donors appreciate being asked and are looking for ways to make meaningful, lasting contributions—especially in times when the future feels more fragile.

Truman Heartland is Here to Help

You don’t have to launch your planned giving program alone. At Truman Heartland Community Foundation, we work closely with nonprofits across the region to make planned giving simple—for both the organization and the donor.

Through tools like charitable funds, donor education, and expert guidance, we help your supporters structure gifts that align with their values and ensure long-term support for your mission. Just like the Hope House, the Jackson County Historical Society, and other partners, you can begin building a legacy that withstands change and uncertainty.

Ready to Start Your Planned Giving Journey?

If recent headlines have left you thinking more seriously about financial resilience, you’re not alone. Building a pipeline of planned gifts can offer peace of mind—for you, your board, and your community.

👉 Contact Cole Eason, VP of Advancement, at eason@thcf.org, to learn how Truman Heartland can help make planned giving a pillar of your nonprofit’s sustainability.